Marketing - FTMBA

Twelve units are selected to satisfy the Marketing concentration.

Elective course availability will vary per term and year based on instructor availability, enrollment, and program needs. Although elective courses are not guaranteed to be scheduled on a regular cycle, students will be provided a choice of relevant options from the program’s elective list during course registration.

Concentration Courses

MKTG 660 Services Marketing (2)
MKTG 661 Product Innovation and Management (2)
MKTG 662 Marketing Communications (2)
MKTG 663 Strategic Issues In Marketing (2)
MKTG 667 Sales and Sales Force Management (2)
MKTG 668 Business-To-Business Marketing (2)
MKTG 669 Marketing Research (2)
MKTG 670 Technology in Marketing (2)
MKTG 671 Global Marketing (2)
MKTG 673 Pricing (2)
MKTG 674 Formulating and Defending Marketing Strategies (2)
MKTG 676 Brand Management (2)
MKTG 677 Consumer Behavior (2)

Notes:

The global content requirement is satisfied by MKTG 671 Global Marketing (2) or by PGBS 693 Global Business Intensive (1-4) (2 units required). The selected topic for Global Business Intensive course must be relevant to the concentration, otherwise, approval is needed by the program office prior to registering for the course to confirm it can be applied towards the concentration.