The globalization of markets has made an international orientation essential to most firms’ marketing efforts. Economic, political, and other environmental changes challenge firms operating in this global arena on a daily basis. This course will examine the unique challenges that a marketer will face in such an environment, such as the dramatic impact on product prices of an uncontrollable element such as fluctuations in exchange rates. Prerequisite(s): MKTG 615 Marketing (4) or MKTG 626 Marketing Management (3). Fully Employed–MKTG 658 Marketing Management (4).