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The Marketing concentration requires the completion of 12 units among the elective course offerings listed below.
The global content requirement is typically satisfied by MKTG 680 Global Brand Management (4) . As an alternative, students may elect to take MKTG 671 Global Marketing (2) and make up the two additional units through either GSBM 693 Global Business Intensive (1-4) or GSBM 694A Going Global with Graziadio (G3): Global Business Development Practicum I (1) and GSBM 694B Going Global with Graziadio (G3): Global Business Development Practicum II (1) .