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Nov 25, 2024
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2016-2017 Graziadio Academic Catalog [ARCHIVED CATALOG]
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GSBM 694A Going Global with Graziadio (G3): Global Business Development Practicum I (1) Conducting business has become an increasingly international exercise. As a consequence, business executives must understand the key differences in the economic, market, and competitive environment; cultural and behavioral norms; legal and taxation systems; and the consequent impacts on conducting effective business practices in global markets. This course is intended to provide students with the opportunity to develop a comprehensive understanding of how to identify and validate a potential global market for a client organization’s products and services and to develop a comprehensive plan for pursuing these export markets. Prerequisite(s): ACCT 652 Accounting Information and Control Systems (4) ; BSCI 651 Behavior in Organizations (4) or BSCI 607 Personal Development for Leadership (2) ; DESC 656 Quantitative Analysis for Business Operations (4) or DESC 669 IT-Enabled Process and Decision Support in New Ventures (2) / ISTM 669 IT-Enabled Process and Decision Support in New Ventures (2) ; ECNM 657 Prices, Profit, and the Market Economy (4) ; MKTG 658 Marketing Management (4) ; and FINC 655 Financial Management of the Firm (4) .
Student Learning Outcomes
- Understand the nature, importance and context of global strategy
- Recognize that in many situations there is a range of alternatives which should be evaluated
- Apply appropriate theoretical concepts, models, frameworks, tools and techniques which facilitate the development of global strategy
- Use a wide range of information sources
- Analyze alternative approaches to developing global strategy
- Analyze the role of global strategy options in maintaining strategic fit and competitive advantage in organizations
- Evaluate factors influencing the development of global strategy
- Evaluate alternative global strategy practices in organizations
- Develop effective skills of critical analysis and evaluation
- Create a global market development strategy for country entry
- Plan and control effectively for successful completion of personal and team (project and assignment) workload
- Present recommendations, in both oral and written form, using and justifying argument
Grading Basis: Graded
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