MKTG 671 Global Marketing (2)

The globalization of markets has made an international orientation essential to most firms’ marketing efforts. Economic, political, and other environmental changes challenge firms operating in this global arena on a daily basis. This course will examine the unique challenges that a marketer will face in such an environment, such as the dramatic impact on product prices of an uncontrollable element such as fluctuations in exchange rates. Prerequisite(s): Full-Time-MKTG 605 Marketing Management (2), MKTG 615 Marketing (4), or MKTG 615B Advanced Marketing Essentials (2). Fully Employed-MKTG 658 Marketing Management (4).