Apr 30, 2024  
2016-2017 Graziadio Academic Catalog 
    
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2016-2017 Graziadio Academic Catalog [ARCHIVED CATALOG]

Marketing - MBAJ

Note: As a foundational course for the Marketing concentration, MKTG 658  must be taken in the first trimester of the MBAJ Program.

Concentration Courses

The Marketing concentration requires the completion of 12 units among the elective course offerings listed below.

Notes:

The global content requirement is typically satisfied by MKTG 680 Global Brand Management (4) . As an alternative, students may elect to take MKTG 671 Global Marketing (2)  and make up the two additional units through either GSBM 693 Global Business Intensive (1-4)  or  GSBM 694A Going Global with Graziadio (G3): Global Business Development Practicum I (1)  and  GSBM 694B Going Global with Graziadio (G3): Global Business Development Practicum II (1) .