Entertainment, Media, and Sports Management Concentration - PTMBA

Required Concentration Core Courses

Required concentration core courses (8 units):

• FINC 661 Entertainment and Media Finance (2)
• ISTM 633 The Business of Entertainment, Media, and Sports in the Digital Age (2)
• LEGL 621 Entertainment, Media, and Sports Law and Deal Making (2)
• MKTG 613 Entertainment, Media, and Sports Marketing and Analytics (2)

Elective Courses

Elective course availability will vary per term and year based on instructor availability, enrollment, and program needs. Although elective courses are not guaranteed to be scheduled on a regular cycle, students will be provided a choice of relevant options from the program’s elective list during course registration.

To fulfill the global business requirement of the program, students can select ISTM 665 , OTMT 623  or PGBS 693  (2 units required).

Complete 4 units from the following concentration elective course list:

• DESC 660 Entertainment, Media, and Sports Analytics (2)
• FINC 623 Business Valuation (2)
• ISTM 622 Social Media Analytics (2)
• ISTM 627 Marketing Informatics (2)
• ISTM 665 Digital Innovation and Strategy (2)
• LEGL 631 Negotiation and Resolution of Business Disputes (2)
• MKTG 670 Technology in Marketing (2)
• OTMT 623 Managing Cross-Cultural, Diverse, and Inclusive Organizations (4)
• OTMT 663 Entertainment, Media, and Sports Talent Management and Representation (2)
• PGBS 693 Global Business Intensive (1-4) *
• PGBS 698 Contemporary Issues in Business and Management (0-4) (EMS Specific)

Notes:

*Students are limited to a maximum of 2 units of PGBS 693 . The selected topic for the Global Business Intensive course must be relevant to the concentration, otherwise, approval is needed by the program office prior to registering for the course to confirm it can be applied towards the concentration.