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May 28, 2024
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2022-2023 Graziadio Academic Catalog [ARCHIVED CATALOG]
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MBAK 617 Understanding Markets and How to Reach Them (4) The course examines the theoretical and conceptual underpinnings of contemporary marketing practice and concludes with the student developing a marketing plan for their chosen organization. Special emphasis is placed on developing sustainable skills leading to long-term success while practicing marketing in an ethical manner in a globally competitive and rapidly evolving environment.
Grading Basis: CR/NC/I
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