Mar 28, 2024  
2022-2023 Graziadio Academic Catalog 
    
2022-2023 Graziadio Academic Catalog [ARCHIVED CATALOG]

MBAA 644 Applied Strategic Research Project–Marketing (2)


To learn how to do an applied, guided research project that is practical and relevant using the resources that are supplied by the university and your organization. To develop the ability to conduct marketing research for a specific initiative, use segmentation to focus resources and develop a marketing plan.

Grading Basis: Graded