|
Jun 05, 2023
|
|
|
|
2022-2023 Graziadio Academic Catalog
|
MKTG 674 Formulating and Defending Marketing Strategies (2) This course provides a multifaceted view of strategic marketing and covers two major domains: (1) a conceptual framework and a terminology that aims at reducing the ambiguity of the subject of market strategy and (2) a set of tools and techniques available to the planner or the business decision maker to properly articulate and defend market strategies. Prerequisite(s): MKTG 615 Marketing (4) or MKTG 626 Marketing Management (3) or MKTG 658 Marketing Management (4) .
Grading Basis: Graded
|
|