May 09, 2025  
2022-2023 Graziadio Academic Catalog 
    
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2022-2023 Graziadio Academic Catalog [ARCHIVED CATALOG]

MKTG 674 Formulating and Defending Marketing Strategies (2)

This course provides a multifaceted view of strategic marketing and covers two major domains: (1) a conceptual framework and a terminology that aims at reducing the ambiguity of the subject of market strategy and (2) a set of tools and techniques available to the planner or the business decision maker to properly articulate and defend market strategies. Prerequisite(s): MKTG 615 Marketing (4)  or MKTG 626 Marketing Management (3)  or MKTG 658 Marketing Management (4) .

Grading Basis: Graded