Jun 18, 2024  
2022-2023 Graziadio Academic Catalog 
    
2022-2023 Graziadio Academic Catalog [ARCHIVED CATALOG]

MKTG 673 Pricing (2)


The objective of this course is to prepare students for addressing strategic and tactical pricing issues and identifying profit-optimizing changes in pricing practices across a range of professional contexts as product managers, business unit managers, and management consultants. This course combines marketing and economics with operations, decision models, and information technology. Prerequisite(s): MKTG 615 Marketing (4)  or MKTG 626 Marketing Management (3)  or MKTG 658 Marketing Management (4) .

Grading Basis: Graded