May 27, 2024  
2022-2023 Graziadio Academic Catalog 
    
2022-2023 Graziadio Academic Catalog [ARCHIVED CATALOG]

MKTG 668 Business-To-Business Marketing (2)


This course is designed to improve the student’s ability to resolve issues and discover opportunities in selling to other businesses. There will be broad coverage of current issues in industrial marketing, such as the importance of developing long-term relationships. The topics of distribution, pricing, sales force management, and strategic market and product selection will receive special attention. Other current issues such as just-in-time delivery systems will be discussed. Prerequisite(s): MKTG 615 Marketing (4)  or MKTG 626 Marketing Management (3)  or MKTG 658 Marketing Management (4) .

Grading Basis: Graded