MKTG 664 Marketing Consulting (4)

This course is designed to provide students with real work experience in marketing consulting by integrating and applying core curriculum concepts as they work directly with company executives to resolve an actual business issue in the classroom. Under faculty supervision, the class, working in teams, will complete a marketing consulting project (Education to Business) for an assigned company secured by the Graziadio School. Teams will interact with company management as they analyze the company issue and/or opportunity, gather information, and develop recommendations for action. Students will gain real-life insights in a practical, applied setting that the students can utilize in their career development. Prerequisite(s): Full-Time: MKTG 626 Marketing Management (3). Fully-Employed: MKTG 658 Marketing Management (4).

Grading Basis: Graded