Mar 28, 2024  
2022-2023 Graziadio Academic Catalog 
    
2022-2023 Graziadio Academic Catalog [ARCHIVED CATALOG]

MKTG 663 Strategic Issues In Marketing (2)


Marketing strategy involves the commitment, organization, and allocation of a firm’s resources in an attempt to achieve sustainable competitive advantages. This course examines both the development and implementation of marketing strategies. The higher order, or abstract, nature of this course demands that students understand the integrative nature of all the functional areas of management. This course is taken near the end of the program. Prerequisite(s): Full-Time– MKTG 615 Marketing (4)  or MKTG 626 Marketing Management (3) . Fully Employed– MKTG 658 Marketing Management (4) .

Grading Basis: Graded