MKTG 665 Marketing Small Businesses (2)

Recognizing that many managers today find themselves working in the context of start-ups or smaller businesses generally, this course will examine the unique marketing challenges present in such circumstances. In addition to examining the marketing of the venture’s products, the use of marking concepts in efforts to attract financial and human resources will be explored. Prerequisite(s): Full-Time-MKTG 605 Marketing Management (2), MKTG 615 Marketing (4), or MKTG 615B Advanced Marketing Essentials (2). Fully Employed-MKTG 658 Marketing Management (4). Note: ENTR 665 may be substituted for MKTG 665 and vice versa. However, students should be aware that the specific focus and deliverables of these two courses are substantially different from one another.