ENTR 665 Marketing Entrepreneurial Ventures (2)

ENTR 662 The Feasibility of New Venture Ideas (2) Is the fifth in the sequence of courses needed to earn a concentration in Entrepreneurship, and examines the unique marketing challenges encountered by entrepreneurs who must introduce products or services that are new to the market and/or for which no market currently exists. A major focus of the course is the completion of market research for a proposed product or service and the creation of a marketing plan that includes decisions regarding promotion, pricing and distribution, as well as the “go to market” strategy that will guide students in launching their proposed new venture. Prerequisite(s): Full-Time-MKTG 615 Marketing (4) or equivalent and ENTR 662 The Feasibility of New Venture Ideas (2). Fully-Employed-MKTG 658 Marketing Management (4) or equivalent and ENTR 662 The Feasibility of New Venture Ideas (2). Note: MKTG 665 may be substituted for ENTR 665 and vice versa. However, students should be aware that the specific focus and deliverables for these two courses are substantially different from each other.