MKTG 615B Advanced Marketing Essentials (2)

Advanced Marketing Essentials continues the analysis of the environment relevant to the creation and distribution of goods and services. This environment includes the global, ethical, political, social, legal, and regulatory issues. This
course is the second in a two-part series that examines buyer behavior, marketing research, and marketing information from a managerial perspective and is designed to enable you to organize, integrate, and extend your understanding of marketing. This will be accomplished by pulling together the materials from the marketing curriculum through the practical application of marketing concepts to business problems (via popular press articles, live and published case studies, and students’ employment experiences). The key deliverable at the session’s end is a marketing plan. This course is designed for those considering or pursuing a Marketing concentration. Prerequisite(s): MKTG 615A Marketing Essentials (2).