Marketing - FEMBA and MBAJ

Note: As a foundational course for the Marketing concentration, MKTG 658 must be taken in the first trimester of the MBAJ Program.

Concentration Courses

The Marketing concentration requires the completion of 12 units among the elective course offerings listed below.

Elective course availability will vary per term and year based on instructor availability, enrollment, and program needs. Although elective courses are not guaranteed to be scheduled on a regular cycle, students will be provided a choice of relevant options from the program’s elective list during course registration.

Notes:

The global content requirement is typically satisfied by MKTG 680 Global Brand Management (4) . As an alternative, students may elect to take MKTG 671 Global Marketing (2) and make up the two additional units through either PGBS 693 Global Business Intensive (1-4) (2 units required) or PGBS 694 G3: Going Global with Graziadio - Global Business Development Practicum (0-2) .