Entertainment, Media, and Sports Management Concentration - MBAJ

Note: As a foundational course for the concentration in Entertainment, Media and Sports, students must select one of the following courses to be completed in the first trimester of the MBAJ Program: DESC 656 , FINC 655 , ISTM 654 or MKTG 658 .

Concentration Courses

Students must complete at least 12-units of approved Entertainment, Media, and Sports Management courses, including the following five required electives:

DESC 660 Entertainment, Media, and Sports Analytics (2)
FINC 661 Entertainment and Media Finance (2)
ISTM 621 Digital Media and Entertainment (2)
LEGL 662 Law, Intellectual Property, and Ethics for Entertainment, Media, and Sports (2)
MKTG 672 Entertainment, Media, and Sports Brand and Audience Development (2)
Choose at least one of the following:
ENTR 623 Creating a New Business Opportunity (3) or ENTR 661 Entrepreneurship and the Generation of New Venture Ideas (2)
OTMT 663 Entertainment, Media, and Sports Talent Management and Representation (2)
PGBS 670Y Education to Business (2)
PGBS 693 Global Business Intensive (1-4) (2-units required) or PGBS 694 G3: Going Global with Graziadio - Global Business Development Practicum (0-2)
A 2-unit entertainment, media, or sports related graduate course at another Pepperdine school approved by the FEMBA/FTMBA Academic Director.

Notes:

Students can choose one of two options to satisfy the global business requirement:

Complete ISTM 621 Digital Media and Entertainment (2) .
Complete PGBS 693 Global Business Intensive (1-4) (2 units required) or PGBS 694 G3: Going Global with Graziadio - Global Business Development Practicum (0-2) with content that focuses on the globalization of the entertainment, media, and sports industries.