May 09, 2025  
2024-2025 Graziadio Academic Catalog 
  
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2024-2025 Graziadio Academic Catalog

MKTG 613 Entertainment, Media, and Sports Marketing and Analytics (2)

Generational, technological, and other forces increasingly require organizations to rethink how they pursue and engage their audience. This course will examine the hurdles that Entertainment, Media, and Sports, executives face in such an environment and explore emerging strategic marketing and branding solutions. The course merges both academic and practical aspects of marketing in the EMS domain, including for branding EMS content and audience development. The course will expose students to current marketing analytics practices in EMS. Prerequisite(s): Part-Time: MKTG 603 The Art and Science of Marketing (4) ; Full-Time: MKTG 626 Marketing Management (3) 

Grading Basis: Graded