ENTR 622 Developing a New Business Opportunity (4)

This course focuses on the individual (as an entrepreneur or innovative manager), and the generation of novel business concepts, the protection of intellectual property, the creation of innovative new business opportunities, and the enactment of emergent strategies in existing businesses. In order to accomplish this goal, this course presents the principles, processes, skills and tools needed to generate, validate, and pitch innovative for-profit solutions to real-world market opportunities.

Grading Basis: Graded