ENTR 462 The Entrepreneur’s Journey - Development (2)

This is a survey course focusing on the journey of an individual entrepreneur from the generation of an innovative business idea through the process of validating that idea and pitching it to a potential investor. Students will experience “The Entrepreneur’s Journey” by generating and determining the feasibility of an innovative consumer product for potential adoption by a consumer brands company. Prerequisite(s): ENTR 461 The Entrepreneur’s Journey - Innovation (2)

Grading Basis: Graded