OTMT 663 Entertainment, Media, and Sports Talent Management and Representation (2)

Business executives in entertainment, media, and sports (EMS) must navigate constantly evolving technologies and channels of distribution to manage and represent talent as an integral part of their business functions. The purpose of this course is to examine the trajectory of athletes and artists in EMS, and to provide insights on how to manage and advise talent. The course will examine organizational structures and roles of agents, managers, lawyers, and HR managers, elaborate on the foundation and principles of deal structures, as well as negotiation, mediation, arbitration, and other resolution processes. Cases will be discussed across industry sectors like music publishing, music streaming, film, TV, and others, to develop practical skill-building exercises in negotiation of agreements and resolving financial and contractual issues. Also covered will be the different standards and ethical practices, codes of conduct, including current and emerging topics in the field.

Grading Basis: Graded