MKTG 672 Entertainment, Media, and Sports Brand and Audience Development (2)

The world of entertainment, media, and sports (EMS) has been growing increasingly challenging, from the disruption each face in the digital age to the audience transformations of the global 21st century. Generational, technological, and other forces increasingly require organizations to transform as they pursue their audiences. This course will examine the emerging hurdles that executives in entertainment and sports face in such an environment, along with examples of emerging strategic solutions. The students will draw on their oral and written presentation skills and will be highly involved in bringing the course material to life. Emphasis is placed on the practical application of branding and audience development concepts to entertainment and sports. Prerequisite(s): Full-Time: MKTG 626 Marketing Management (3); Fully-Employed MKTG 658 Marketing Management (4)

Grading Basis: Graded