DESC 660 Entertainment, Media, and Sports Analytics (2)

This course is designed to provide an overview of applied analytics concepts and functions within the sport, entertainment, and media industries. Students in this course will learn about how organizations within these interconnected industries utilize data and apply analytics to make more informed strategic business decisions that create a sustainable competitive advantage. Course topics will be presented and analyzed via a series of current issue case studies and collaborative workshops facilitated by the instructors of this course along with industry leaders. Students will also have an opportunity to work on a variety of practical application projects on topics such as dynamic and variable ticket pricing, corporate sponsorship valuation, customer relationship management, fan engagement, retention of season ticket holders, and social media and digital marketing analytics.

Grading Basis: Graded