Dec 04, 2024  
2024-2025 Graziadio Academic Catalog 
  
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2024-2025 Graziadio Academic Catalog

MKTG 661 Product Innovation and Management (2)

This course is designed to help students deepen their understanding of product innovation and development. In the course the student will be exposed to identifying, developing, and commercializing new products as well as modification of existing products and new products. There will be a focus on the diverse processes of product teams. The curriculum will seek to develop students’ critical thinking, decision-making skills, and creativity as needed for successful product development. Prerequisite(s): Full-Time– MKTG 615 Marketing (4)  or MKTG 626 Marketing Management (3) . Fully Employed– MKTG 658 Marketing Management (4) .

Grading Basis: Graded