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Dec 08, 2024
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2024-2025 Graziadio Academic Catalog
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MKTG 473 Marketing Management (4) Major marketing methods, institutions, and practices are surveyed in this course. It includes analysis of market structure, environment, demand characteristics, and market strategy; product research and development; and distribution alternatives, promotional programs, and pricing decisions.
Student Learning Outcomes
- Consider decisions based on incomplete or conflicting information and ethical consequences.
- Describe the marketing mix variables including their business application and financial impact to the firm.
- Present recommendations concisely and persuasively both orally and in writing.
- Collaborate with a team to assess marketing strategies.
Grading Basis: Graded
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