ISTM 626 Applying Analytics to Achieve Business Impact (2)

Business analytics refers to the ways in which enterprises such as businesses, non-profits, and governments can use data to gain insights and make better decisions. Business analytics is applied in operations, marketing, finance, and strategic planning among other functions. The ability to use data effectively to drive rapid, precise, and profitable decisions has been a critical strategic advantage for companies as diverse as Wal-Mart, Google, Capital One, and Disney. With the increasing availability of broad and deep sources of information–so called “Big Data”–business analytics are becoming an even more critical capacity for enterprises of all types and all sizes. In this course, you will learn to identify, evaluate, and capture business analytic opportunities to create organizational value.

Grading Basis: Graded