ISTM 621 Digital Media and Entertainment (2)

In this new digital age, media and entertainment (M&E) firms must increasingly turn their attention to the technological developments that shape their business strategy and competitive position. Digital distribution, cloud computing, social media, and mobile technologies are transforming the way businesses operate in the industry. At the same time, managers must be alert to the external forces that shape their technological innovations. The increasing complexity for M&E firms to complete in this dynamic environment offers opportunities, but it also comes with significant risks. In this course, students will develop a deep understanding of the strategic issues surrounding digital innovation in the M&E industry, and how they shape managerial decisions. In addition, it examines ways in which managers and executives can employ leading practices to compete.

Grading Basis: Graded