MKTG 673 Pricing (2)

The objective of this course is to prepare students for addressing strategic and tactical pricing issues and identifying profit-optimizing changes in pricing practices across a range of professional contexts as product managers, business unit managers, and management consultants. This course combines marketing and economics with operations, decision models, and information technology. Prerequisite(s): MKTG 615 Marketing (4) or MKTG 626 Marketing Management (3) or MKTG 658 Marketing Management (4).

Grading Basis: Graded