Apr 23, 2024  
2019-2020 Graziadio Academic Catalog 
    
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2019-2020 Graziadio Academic Catalog [ARCHIVED CATALOG]

ISTM 631 Programming for Business Analytics (2)

This course covers theories and applications of business analytics, including association rules, clustering, classification, recommender systems, and basics of text mining. The focus is on extracting business intelligence from firms’ business data for various applications, including (but not limited to) customer segmentation, customer relationship management (CRM), personalization, online recommendation systems, web mining, and product assortment. The emphasis is placed on the “know-how”–knowing how to extract and apply business analytics to improve decision-making. Students will also acquire hands-on experience with the Python, open source business analytics software.

Grading Basis: Graded