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May 04, 2024
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2016-2017 Graziadio Academic Catalog [ARCHIVED CATALOG]
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MKTG 610 Marketing Consulting (E2B) (2) Underscoring a focus on practical and relevant, this course is designed to provide students with real-world experience in integrating and applying core curriculum concepts as they work directly with company executives to resolve a business issue real-time in the classroom. Under faculty supervision, the class- working in teams-will complete a strategic project for an assigned company secured by faculty. Teams will interact with company management as they analyze the company issue and/or opportunity, gather information, and develop recommendations for action. Prerequisite(s): MKTG 605 Marketing Management (2) or MKTG 615 Marketing (4) .
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