May 04, 2024  
2016-2017 Graziadio Academic Catalog 
    
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2016-2017 Graziadio Academic Catalog [ARCHIVED CATALOG]

MBAK 642 Building Market-Driven Organizations (4)

The course pursues the means to respond to the customer options evaluated in MBAK 641 Modeling the Customer Value Chain (2) . It explores the ways technology and telecommunications are transforming the development of global products and services, pricing programs, advertising and promotion, and distribution tactics. It examines the benefits from aligning the entire organization behind customer satisfaction and reviews the role of marketing in shaping as well as responding to the contemporary world.

Student Learning Outcomes
  1. Students will demonstrate the ability to develop a complete marketing plan for an organization.
  2. Students will demonstrate an understanding of creating, delivering and effectively communicating the value of a product, be it a good or a service.
  3. Students will demonstrate an understanding of the ethical challenges involved in marketing a product.