MBAA 674 Evaluating Competitiveness of Business Enterprises (4)

This course is concerned with the examination of the macro environment, which includes the influences of economic, political, social, technological, and legal forces as a foundation for strategic management in a multinational arena. Students appreciate the changing dynamics of the structure, conduct, and performance of domestic industries in preparation for understanding foreign country risk analysis and international business activities. Business production; the management of cycles, trends, and forecasts; as well as the role of government are studied within a changing domestic and global perspective of capitalism. Students learn to perform comprehensive analyses of business decisions, for example, pricing products and forecasting, and how to study industry performance and market responses of organizations under varying environmental conditions. The impact of social philosophies and government policies in the business environment also is examined.

Student Learning Outcomes

To enhance the knowledge of the external environment and the awareness of major issues confronting business and the economy.
To provide a useful means of integrating economic theory into the executive’s corporate tool kit.
To understand the influence of government institutions on both the development and implementation of economic policy and its impact on the managerial decision-making process.
To understand the role of international trade and foreign exchange and the roles played by the US business and economy.