May 04, 2024  
2014-2015 Graziadio Academic Catalog 
    
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2014-2015 Graziadio Academic Catalog [ARCHIVED CATALOG]

MBAK 641 Modeling the Customer Value Chain (2)

The course explores the costs and value of acquiring, servicing, and retaining customers. Software will be used to facilitate the research and modeling of business practices. Particular attention is paid to strategic advantages flowing from building and exploiting enhanced customer information.