May 03, 2024  
2014-2015 Graziadio Academic Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  Academic Calendar
  Academic Programs
  Fully Employed Programs
  Full-Time Programs
  Executive Programs
  Corporate and Executive Education
  Courses
  Admission Information
  Financial Information
  Financial Aid
  Academic Policies
  Legal Notices
  Administration and Faculty
  Archived Catalogs
HELP
2014-2015 Graziadio Academic Catalog [ARCHIVED CATALOG]

MBAA 665 Contemporary Marketing Applications (2)

This course addresses strategic marketing in competitive environments by examining the application of the strategic theories and concepts covered earlier. Tactical responses to challenges in the areas of product development, pricing, promotion, and distribution will be examined.