May 18, 2024  
2015-2016 Graziadio Academic Catalog 
    
2015-2016 Graziadio Academic Catalog [ARCHIVED CATALOG]

Marketing - MBAJ


Note: As a foundational course for the Marketing concentration, MKTG 658  must be taken in the first trimester of the MBAJ Program.

Concentration Courses


The Marketing concentration requires the completion of 12 units among the elective course offerings listed below.

Notes:


The global content requirement is typically satisfied by MKTG 680 Global Brand Management (4) . As an alternative, students may elect to take MKTG 671 Global Marketing (2)  and make up the two additional units through either GSBM 693 Global Business Intensive (1-4)  or GSBM 694 G3: Going Global with Graziadio - Global Business Development Practicum (2) .