Marketing Specialization - MSGB

To earn a Specialization in Marketing, students complete a total of 6 units of specialization elective courses. Complete 6 units from the following specialization elective course list:

• MKTG 661 Product Innovation and Management (2)  
• MKTG 662 Marketing Communications (2)  
• MKTG 669 Marketing Research (2)  
• MKTG 673 Pricing (2)  
• MKTG 677 Consumer Behavior (2)  
• MKTG 680 Global Brand Management (4)  
• MKTG 698 Special Topics in Marketing (2-4)  (2-4 units)

Complete 6 units of additional electives from MSGB specialization elective courses lists: Finance, Leadership and Managing Organizational Change, and Marketing Specializations.

Elective course availability will vary per term and year based on instructor availability, enrollment, and program needs. Although elective courses are not guaranteed to be scheduled on a regular cycle, students will be provided a choice of relevant options from the program’s elective list during course registration.