Marketing Concentration - PTMBA

To earn a Concentration in Marketing, students complete a total of 12 units - 8 units of concentration core and 4 units of concentration elective courses. The global business requirement of the program is fulfilled by completing MKTG 671 .

Required Concentration Core Courses

Required concentration core courses (8 units):

MKTG 627 Consumer Behavior I: Inside Consumers’ Minds (2)
MKTG 669 Marketing Research (2)
MKTG 682 Marketing Communications for the Digital Age (4)

Elective Courses

Elective course availability will vary per term and year based on instructor availability, enrollment, and program needs. Although elective courses are not guaranteed to be scheduled on a regular cycle, students will be provided a choice of relevant options from the program’s elective list during course registration.

Complete 4 units from the following concentration elective course list:

MKTG 613 Entertainment, Media, and Sports Marketing and Analytics (2)
MKTG 628 Consumer Behavior II: Consumers in the Marketplace (2)
MKTG 629 Marketing Innovation and New Offerings (2)
MKTG 670 Technology in Marketing (2)
MKTG 671 Global Marketing (2)
MKTG 676 Brand Management (2)
MKTG 698 Special Topics in Marketing (2-4)