Marketing - OLMBA

Concentration Courses

The Marketing concentration requires the completion of 12 units among the elective course offerings listed below. 

Elective course availability will vary per term and year based on instructor availability, enrollment, and program needs. Although elective courses are not guaranteed to be scheduled on a regular cycle, students will be provided a choice of relevant options from the program’s elective list during course registration.

• MKTG 671 Global Marketing (2)
• MKTG 680 Global Brand Management (4)
• MKTG 681 Marketing Innovation and Commercialization (4)
• MKTG 682 Marketing Communications for the Digital Age (4)
• MKTG 698 Special Topics in Marketing (2-4)

Notes:

Up to 4 units of electives may be completed by PGBS 693 .