Apr 28, 2024  
2023-2024 Graziadio Academic Catalog 
  
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2023-2024 Graziadio Academic Catalog

Marketing - FTMBA

To earn a Concentration in Marketing, students complete a total of 12 units - 8 units of concentration core and 4 units of concentration elective courses. To fulfill the global business requirement of the program, students can select MKTG 671  or PGBS 693  (2 units required).

Required Concentration Core Courses

Required concentration core courses (8 units):

Elective Courses

Elective course availability will vary per term and year based on instructor availability, enrollment, and program needs. Although elective courses are not guaranteed to be scheduled on a regular cycle, students will be provided a choice of relevant options from the program’s elective list during course registration.

Complete 4 units from the following concentration elective course list:

Notes

*Students are limited to a maximum of 2 units of PGBS 693 . The selected topic for the Global Business Intensive course must be relevant to the concentration, otherwise, approval is needed by the program office prior to registering for the course to confirm it can be applied towards the concentration.