Oct 31, 2025  
2018-2019 Graziadio Academic Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  Academic Calendar
  Fully Employed Programs
  Full-Time Programs
  Executive Programs
  Courses
  Admission Information
  Financial Information
  Financial Aid
  Academic Policies
  Legal Notices
  Administration and Faculty
  Archived Catalogs
HELP
2018-2019 Graziadio Academic Catalog [ARCHIVED CATALOG]

Marketing - MBAJ

Note: As a foundational course for the Marketing concentration, MKTG 658  must be taken in the first trimester of the MBAJ Program.

Concentration Courses

The Marketing concentration requires the completion of 12 units among the elective course offerings listed below.

Notes:

The global content requirement is typically satisfied by MKTG 680 Global Brand Management (4) . As an alternative, students may elect to take MKTG 671 Global Marketing (2)  and make up the two additional units through either PGBS 693 Global Business Intensive (1-4)  (2 units required) or PGBS 694 G3: Going Global with Graziadio - Global Business Development Practicum (2) .