Apr 25, 2024  
2014-2015 Graziadio Academic Catalog 
    
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2014-2015 Graziadio Academic Catalog [ARCHIVED CATALOG]

MKTG 658 Marketing Management (4)

This course analyzes the environment relevant to the creation and distribution of goods and services. This environment includes the global, ethical, political, social, legal, and regulatory issues. The course examines buyer behavior, marketing research, and marketing information from a managerial perspective. Also included is the analysis of product pricing, marketing communications, and distribution decisions in market planning and marketing program implementation. Emphasis is placed on the practical application of marketing concepts to case problems and the student’s current employment experiences.