Mar 28, 2024  
2014-2015 Graziadio Academic Catalog 
    
2014-2015 Graziadio Academic Catalog [ARCHIVED CATALOG]

MKTG 605 Marketing Management (2)


Students learn to manage the marketing process in the context of the firm’s strategies and objectives. Topics to be covered include the marketing management process, marketing organizational structures, analyzing marketing opportunities, selecting target markets, developing marketing strategies, planning marketing programs, budgeting the marketing program, and implementing and controlling the marketing effort. Prerequisite(s): Waiver from MKTG 615 Marketing (4) .