May 04, 2024  
2014-2015 Graziadio Academic Catalog 
    
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2014-2015 Graziadio Academic Catalog [ARCHIVED CATALOG]

MKTG 473 Marketing Management (4)

Major marketing methods, institutions, and practices are surveyed in this course. It includes analysis of market structure, environment, demand characteristics, and market strategy; product research and development; and distribution alternatives, promotional programs, and pricing decisions.