Nov 21, 2024  
2021-2022 Graziadio Academic Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  Academic Calendar
  Fully Employed Programs
  Full-Time Programs
  Executive Programs
  Online Programs
  Courses
  Admission Information
  Financial Information
  Financial Aid
  Academic Policies
  Legal Notices
  Administration and Faculty
  Archived Catalogs
HELP
2021-2022 Graziadio Academic Catalog [ARCHIVED CATALOG]

MKTG 473 Marketing Management (4)

Major marketing methods, institutions, and practices are surveyed in this course. It includes analysis of market structure, environment, demand characteristics, and market strategy; product research and development; and distribution alternatives, promotional programs, and pricing decisions.

Student Learning Outcomes
  1. Consider decisions based on incomplete or conflicting information and ethical consequences.
  2. Describe the marketing mix variables including their business application and financial impact to the firm.
  3. Present recommendations concisely and persuasively both orally and in writing.
  4. Collaborate with a team to assess marketing strategies.