MKTG 626 Marketing Management (3)

The course analyzes how buyer behavior, marketing research, and marketing information systems should all guide development and serve in achieving brand and customer relationship management goals. Also included is the analysis of new product development, pricing, marketing communications, and distribution decisions in market planning and marketing program implementation over the product life cycle. As the core marketing class, this course covers a myriad of concepts, ranging from consumer needs, to marketing budgets, and planning. As a broad perspective, it provides a suitable framework for the in-depth topical investigation inherent in marketing electives, as well as the integration of marketing into overall strategic management.

Grading Basis: Graded