Feb 03, 2023  
2020-2021 Graziadio Academic Catalog 
    
2020-2021 Graziadio Academic Catalog [ARCHIVED CATALOG]

STGY 621 Competitive Intelligence (2)


Organizations and organizational units increasingly employ competitive intelligence (CI) to support decision-making, management, and to build and sustain competitive advantages. As the formal practice of CI has grown in adoption and sophistication, information professionals are often charges with intelligence-related responsibilities. This course examines competitive intelligence models, functions, and practices, the roles of information professionals in CI, and the management of CI. Discussion and practice topics may include: intelligence ethical and legal considerations; identifying intelligence needs; intelligence project management, research methods, analysis, production, and dissemination; the uses of intelligence; intelligence sources and tools; managing the intelligence function; and the evolution of CI. A working knowledge of print and electronic business information sources is recommended.

Grading Basis: Graded