Mar 28, 2024  
2018-2019 Graziadio Academic Catalog 
    
2018-2019 Graziadio Academic Catalog [ARCHIVED CATALOG]

MBAK 617 Understanding Markets and How to Reach Them (4)


The course examines the theoretical and conceptual underpinnings of contemporary marketing practice and concludes with the student developing a marketing plan for their chosen organization. Special emphasis is placed on developing sustainable skills leading to long-term success while practicing marketing in an ethical manner in a globally competitive and rapidly evolving environment.

Grading Basis: CR/NC/I