Mar 04, 2021  
2018-2019 Graziadio Academic Catalog 
    
2018-2019 Graziadio Academic Catalog [ARCHIVED CATALOG]

MBAA 654 Competing in Local and Global Markets (4)


This course emphasizes the necessity for organizations to be market-driven and customer-centric by exposing students to theories and practices of marketing used today across diverse settings.

Grading Basis: Graded